For the 2026 World Cup, we turned McDonald's collectible cups into conversation starters. Featuring soccer legends and some of the sport's most recognizable superfans, the campaign was built around a simple truth: fans don't just see a player, they see history.
A Colombian fan doesn't just see David Beckham, they see that free kick in '98. Brazilians don't just see Thierry Henry, they see heartbreak in '06. Every player comes with a story, a rivalry, a moment fans have never forgotten.
But for once, their love of McDonald's and the thrill of collecting legendary player cups was enough to put those memories aside. At least for a moment…
